To mark the 30th birthday of BILLY, the worldÕs most versatile bookcase, IKEA this morning created the worldÕs longest outdoor bookcase on Bondi Beach. For one day only, Bondi beach is being transformed with 30 red BILLY bookcases snaking their way along the sand, featuring 1000Õs of books to choose from. To take a book, people are being invited to swap one of their books for a book from BILLYÕs shelves or make a gold coin donation, with all donations going to The Australian Literacy & Numeracy Foundation. BILLY on the beach is a day celebrating budgie smugglers, board shorts, bikinis and BILLY bookcases. And as soon as the sun rose on the beach at 6am, locals and visitors began taking to the shelves.